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New Head of Sales in the SPORTS Business Unit

Daniel Steininger, previously the marketing manager with SV Josko Ried, took up his position as the Head of Sales International in the SPORTS Business Unit, January 2.

Steininger, who comes from Ried, worked for Fischer SPORTS for 10 years before moving to SV Josko Ried, and thus has much experience and in-depth knowledge of the industry. At Fischer SPORTS, Daniel Steininger held various management positions over the years, including the position of Export Manager, Head of the Rental business unit, Head of International Sales Alpine, and finally Head of Marketing Alpine. "With his wide range of experience in sales, marketing, and product management for brand name products in the SPORTS industry, we have found the perfect candidate for the position of Head of Sales International," says Wolfgang Berghammer, the Head of the SPORTS Business Unit enthusiastically.


Daniel Steininger will be taking care of implementing sales strategies with the sales teams in this newly-created position. The first focus is on extending market penetration of the BootDoc and Hotronic brands. BootDoc stands for foot analysis systems, customized insert soles and compression socks. Hotronic was acquired by WINTERSTEIGER in October 2013 and is mainly known in the USA for its heatable insert soles, as well as boot and glove dryers.