Ski racing expertise in motion
WINTERSTEIGER—exclusive “Atomic Pro Center” partner
WINTERSTEIGER and Atomic (Amer Group) have been partners for over 20 years and Atomic has more than 30 WINTERSTEIGER ski service machines in use around the world. The partnership is now being extended to the “Atomic Pro Centers”.
The “Atomic Pro Center” concept is all about combining the partners’ ski racing expertise. These are specialist stores for ski racers and FIS members—from young talents to world cup racers, pro athletes get all the equipment they need here. WINTERSTEIGER, known for its race service innovations, is the exclusive worldwide service partner, meaning all Atomic Pro Centers are equipped with WINTERSTEIGER ski service machines. For sports retailers who run an Atomic Pro Center, WINTERSTEIGER is Atomic’s recommended service partner.
Daniel Steininger, Head of the SPORTS business field at WINTERSTEIGER, on the new collaboration: “WINTERSTEIGER and Atomic have had a successful partnership for decades and intensive discussions have now produced additional synergies. This extended cooperation represents a win-win situation for both companies. We are extremely proud that Atomic, one of skiing’s most successful brands, has placed its full trust in WINTERSTEIGER.”
Atomic’s CEO Wolfgang Mayrhofer agrees: “Atomic’s racing service department has been relying on WINTERSTEIGER machines for many years. Ceramic Disc Finish edge-grinding technology made its first appearance on a Trim 90 way back in 1997. WINTERSTEIGER has always been a reliable partner, and stands out thanks to its high-level expertise, premium after-sales service, and easy accessibility. We are looking forward to working closely together on the Atomic Pro Centers.”
There is no shortage of ideas for joint projects either: As well as supplying ski service machine, the partnership covers ski service campaigns and ski service seminars held in the Atomic Academy among other things.