Digitization turbocharged

Moonshiner2022: WINTERSTEIGER acquires a stake in the digital agency Moonshiner in Vienna

In January 2022 we acquired a stake in the Vienna-based digitalization agency Moonshiner, increasing our holding to 80 % in 2023. With Moonshiner, we are accelerating the rate of digitization of our products and services.


Founded in 2015, Moonshiner has grown into a team of roughly 45 people. The collaboration with WINTERSTEIGER has seen the firm link up with a large industrial enterprise. The colleagues in Vienna receive direct feedback and are more heavily involved in the goings-on at the company than with external customers.


First joint projects

The to-do-list includes the "myWINTERSTEIGER" customer platform. WINTERSTEIGER customers such as ski rental centers can log on to this platform and view machine data, technical machinery documents like operating and assembly instructions, orders, receipts, news, FAQs, and more.


MoonshinerThe Moonshiner office in the Tech Gate in Donau-City-Straße

The digitization of our machines is also picking up pace, with one such example being the "pay per use" business model. Instead of investing in a new machine, customers can instead pay on the basis of the number of ground skis, of cut parquet lamellas per m2, or cleaned bikes.


Owing to its geographical location away from the central regions of Upper Austria, it is more difficult for WINTERSTEIGER to find specialists like UI or UX designers. By acquiring Moonshiner, we now have another location and can offer potential employees an attractive working environment in the Austrian capital.


Since it was founded in 2015, Moonshiner has worked on around 100 projects for customers in a wide variety of sectors, such as energy suppliers, furniture stores, insurance companies, providers of baby goods, motorsport, and many more besides.