Advertising collaboration with Vanessa Hinz

Vanessa HinzCooperation signed and sealed. From left to right: Manager Florian Sosna, Vanessa Hinz, and Edwin Steirer (WINTERSTEIGER)

Three-time biathlon world champion becomes WINTERSTEIGER brand ambassador.


Three-time world champion, seven World Cup wins (including one individual title): Such is the impressive record of professional athlete Vanessa Hinz. In future, the likable athlete from Schliersee will be at the forefront of the advertising campaign for WINTERSTEIGER and its Bootdoc & Hotronic brands.


While seeking high-quality insoles for her cross country ski boots, Vanessa Hinz came across the Bootdoc brand from WINTERSTEIGER with its boot fitting products - and that was where it all began. Further motivation for the advertising collaboration was the long-standing partnership with German Ski Association DSV: WINTERSTEIGER has been the official technology partner of the German national ski teams since 2001.


“I’m delighted about the new partnership with WINTERSTEIGER. I’ve been using some of the extremely practical, high-quality products for outdoor athletes for a number of years now anyway, so I can fully identify with the new collaboration – something that is very important to me,” explains Vanessa Hinz.


Edwin Steirer, manager of the "Bike & Retail" division at WINTERSTEIGER, sees Vanessa Hinz as the perfect endorsement: “Vanessa fits our brands perfectly. She embodies perfection and ambition in a natural and down-to-earth way. It’s great to be able to give our products such a likable face.”


The collaborative campaign includes products from the WINTERSTEIGER, Bootdoc, and Hotronic brands. Vanessa will mainly promote these products - which include insoles, Heat Socks, tuning tools, and drying and hygiene systems, for example - for the WINTERSTEIGER online shop "Wismo – Shop for Sport & More". As an enthusiastic triathlete and mountain biker, while attending the photo shoot Vanessa was also very taken with the new bike washing system from WINTERSTEIGER.

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