Strengthening Customer Support with One Team Approach

At WINTERSTEIGER, we're always looking for ways to better serve our customers and support the success of ski retailers, service shops, boot fitters, and racing programs across North America.

As part of our continued growth, we're bringing our WINTERSTEIGER, BOOTDOC, and HOTRONIC teams even closer together through a new One Team approach designed to provide customers with easier access to expertise, products, and support across all three brands.

One Team, One Point of Contact

Previously, WINTERSTEIGER Sports and our retail brands, BOOTDOC and HOTRONIC, operated with separate sales and customer support structures. Moving forward, our sales and customer service teams will work across all three brands to create a more streamlined customer experience. For information about the entire team and contact details, please visit our Contact Us page.

The main changes are:

• Heather Smith is Product Management Accessories
• Wes Price is Head of Sales & Rocky Mountain Region Sales Manager
• Ryan Eittreim is West Coast Sales Manager and Brand Manager Retail
• Todd Carroll is East Coast Sales Manager and Racing Accounts
• Jay Vasquez is Head of Inside Sales
• Darrin Railing is the WINTERSTEIGER Customer Service Team Lead
  

For our customers, that means:

• A single point of contact for all WINTERSTEIGER, BOOTDOC, and HOTRONIC products.
• Faster access to product expertise and support.
• Better coordination across equipment, software, fitting solutions, and heated products.
• Stronger partnerships backed by a unified team.

Whether you're investing in ski service equipment, increasing your storage capacity, updating to new software, expanding your boot fitting capabilities, or adding premium heated products to your retail offering, you'll have access to a team equipped to help you maximize opportunities across the entire WINTERSTEIGER Sports portfolio.

Investing in Growth

The move reflects the growing importance of the combined WINTERSTEIGER, BOOTDOC, and HOTRONIC product offering and our commitment to providing customers with a complete solution for ski rental and service, boot fitting, and retail products.

By aligning sales, customer service, and product expertise under one structure, we can respond faster, collaborate more effectively, and create greater value for dealers and partners throughout North America.

Building for the Future

This organizational evolution is another step in WINTERSTEIGER's long-term commitment to supporting the ski industry with innovative products, knowledgeable service, and lasting customer relationships.

Our goal remains simple: make it easier for customers to do business with us while delivering the expertise, support, and premium solutions they've come to expect from WINTERSTEIGER, BOOTDOC, and HOTRONIC.

We look forward to continuing to serve you as One Team.