WINTERSTEIGER Sports acquires Sports Rental software

The acquisition of the rental software, Sports Rental, represents a great boost to WINTERSTEIGER Sports GmbH's Digital Solutions department. It perfectly complements the company's existing Easyrent rental software, allowing it to expand its portfolio of complete digital solutions.

 

With effect from October 1, 2025, WINTERSTEIGER Sports GmbH is taking over the rental software "Sports Rental" from SR Software GmbH & Co. KG, based in Dreieich, Germany. This step is an important milestone for the Rent & Service division and opens up new prospects for growth, digitalization, and customer access.

 

Sports Rental has been one of the leading solutions for the rental and management of sports equipment for many years. With over 2,000 installations in more than 25 countries, the software stands for quality, customer focus, and practical solutions. The acquisition expands WINTERSTEIGER's digital portfolio and strengthens its position as a one-stop supplier to rental companies.

Nothing will change for existing customers: The system landscape and support are still fully available. The previous contacts will also remain the same. All Sports Rental employees are being taken on by WINTERSTEIGER.

 

The previous owner Andreas Rauh will support WINTERSTEIGER in future as an external consultant: “I am delighted to have found a strong and reliable partner in WINTERSTEIGER. The negotiations were based on great trust. Our customers can continue to rely on high-performance software and excellent service. At the same time, integrating our companies opens up new opportunities for further development – particularly with regard to digitalization.”

Christian Thaler, Managing Director of WINTERSTEIGER Sports GmbH, also emphasizes the strategic importance: “Sports Rental is a perfect fit for WINTERSTEIGER. In future, we will be able to offer our customers even more comprehensive complete solutions and further expand expertise in the Digital Solutions team. It's not just about a takeover – we are pursuing a clear strategy for the future with a consistent focus on digitalization.”

The takeover of Sports Rental marks a further step towards WINTERSTEIGER Sports actively shaping the future of ski rental – innovatively, digitally, and in close cooperation with customers.