WINTERSTEIGER acquires majority stake of TRIALS Equipment UK LTD
WINTERSTEIGER acquires the majority stake of TRIALS Equipment UK LTD (www.trialseq.co.uk). The company in Wethersfield, Essex, UK, develops, manufactures and sells machines and equipment for field trials, which are primarily sold on the English market.
TRIALS has also been WINTERSTEIGER‘s sales partner in Great Britain for many years and has also been working as a supplier of special solutions (e.g. Tool Carrier and straw weigher) since 2018. This acquisition will strengthen the WINTERSTEIGER market position in Great Britain and integrate a very flexible development partner with experience in small series for seed breeding into the WINTERSTEIGER network.
Since it was founded more than 40 years ago, TRIALS has become the UK market leader in machinery, equipment and services for field trials. Company founder and now minority owner Colin Coleman will stay with the company for the time being and manage the business together with Christopher Schiehauer, Head of Business Field SEEDMECH. The TRIALS brand and the Wethersfield location will be retained.