Peak performers: Anna Veith and WINTERSTEIGER
What do Anna Veith and WINTERSTEIGER have in common? They're both at the top of their professions: Anna Veith as Olympic Champion, three-time World Champion, and two-time Overall World Cup Winner,and WINTERSTEIGER AG as world market leader in ski service solutions. The fact that the two recently entered into a promotional relationship is therefore like a match made in heaven.
World-class athlete Anna Veith and the Austrian Ski Association (ÖSV) both rely on machines from WINTERSTEIGER: “I know that my ski edges and base structures are perfect and give me the best possible racing conditions. The material not only makes the difference for those crucial hundredths of a second, but is also important for my safety.” Regular ski servicing and a check of the ski binding are therefore a must for every skier.
The common denominator: Perfection.
Daniel Steininger, Head of Sales Sports at WINTERSTEIGER, wants to give his products – ski service machines, binding setting devices, and BOOTDOC & HOTRONIC merchandise – a face. He explains why, in his opinion, Anna Veith is the right choice: “Anna works with our products every single day and knows what she's talking about. She recognizes perfection – whether in ski service solutions or with BOOTDOC footbeds, which are thermally adapted to the foot. Or when she uses the HOTRONIC Heat Socks on long, cold training days. We are delighted that this collaboration has come about and we want to pass on this confirmation of our quality from elite sport to all skiers.” After all, the joy of skiing should not be clouded by badly ground skis or oppressive ski boots, and the skiing day should not be shortened by cold feet.