Bike experience - technology that moves

The Long Night of Research at WINTERSTEIGER showed how much energy there is in modern technology and how tangible it becomes when you experience it live. Numerous visitors took the opportunity not only to see innovation, but to experience it for themselves.

A real highlight of the evening was the bike theme. With the Velobrush Smart automatic bike washing system, technology was used where it can be felt immediately, in a direct experience. Visitors were able to have their bikes cleaned directly on site, quickly, easily and with visible results. The feedback was consistently positive. Many conversations, genuine interest and numerous questions showed how well received the topic is and what potential it has.

The evening made it clear that modern bike solutions today are far more than pure function. They create experiences, get people talking and open up new possibilities, both in use and in business.