24.03.2022
Marcel Hirscher Partners with WINTERSTEIGER
From left to right: Marcel Hirscher, Michael Crepaz (Head of Sales for Austria, Division SPORTS), Emanuel Mayringer (racing expert, Area Sales Manager Division SPORTS)© VD
The eight-time overall World Cup winner has chosen the global leader to work with his Van Deer brand.
“After 15 years competing on the ski circuit, my manager Dominic Tritscher and I decided to create our own winter sports brand. In the 2021/22 season we created our first collection with various ski models and successfully distributed them via sports retailers,” states a delighted Hirscher. From the start, the skis were finished using the new Jupiter servicing machines at long-term premium partner Bründl Sports’ new flagship store in Kaprun. It was their recommendation, along with the highly-professional WINTERSTEIGER sales and development team, which interested the eight-time overall World Cup winner. In the fall of 2021, Marcel Hirscher and none other than Ferdinand Hirscher, father of the two-time Olympic champion, secretly tested a large number of service options to decide which to use for their skis. Marcel Hirscher himself was 100 percent convinced by the results from the very beginning.
Having tested the skis, both parties were certain that a partnership was the best way of achieving Van Deer's ambitious goals. WINTERSTEIGER’s task was clear: to plan and implement a complete service concept for the new site in Annaberg. WINTERSTEIGER racing expert Emanuel Mayringer worked with specialists to develop the overall concept for the ski service and boot-fitting workshop. “WINTERSTEIGER is the perfect tuning partner for Van Deer: we share the same values and standards. I am really looking forward to working with them and to evolving together for many exciting years ahead,” states Hirscher.
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New Edge Technology and Machine Digitization Proved Decisive
Eight-time overall World Cup winner Marcel Hirscher and his brand Van Deer have opted for WINTERSTEIGER’s Jupiter service machine for ski finishing© Jürgen Feichter
New Edge Technology and Machine Digitization Proved Decisive
The Jupiter for Marcel Hirscher will shortly go into production and will be used at the Annaberg site from April 2022. Emanuel Mayringer speaks about the new technology: “We are very proud, but not at all surprised, that the former world number one skier and the entire Van Deer team has opted for the WINTERSTEIGER concept. This is another confirmation of our innovative capacity and position as the global market leader. The new V-Edge edge technology, digital ski recognition, and the entire professional service team were the key factors in our decision.” The new V-Edge technology allows base and side edges to be precisely ground along the entire length of the ski with variable angles in the tip and tail areas. With V-Edge, WINTERSTEIGER has combined optimum edge grip and easy ski control, increasing both safety and enjoyment when skiing. Perfection for every user, from casual to competitive skiers. Jupiter-serviced skis deliver an entirely new skiing experience.
Daniel Steininger, General Manager of WINTERSTEIGER AG Division SPORTS, is optimistic about the years to come. “WINTERSTEIGER, and the entire ski industry, have worked hard to persevere in the last two seasons, which makes us all the more excited about new partnerships like this one with Van Deer! It’s a testament to our quality, innovation, and professionalism that new ski companies are choosing to work with WINTERSTEIGER, even in challenging times. Not only will the Van Deer brand profit from working with WINTERSTEIGER, but we also expect to benefit from the transfer of knowledge and a boost to our image from working with Marcel Hirscher and his team.”